CRM Cleanup & Data Management
Clean, normalize, deduplicate and maintain CRM data so your sales team can trust what they see.
Cleaner, organized and more reliable CRM data.
ODD helps clean, standardize, verify, and enrich your CRM data so your team can work with more consistent and useful customer and prospect records.
Duplicate Removal
Identify and remove duplicate records to keep your CRM cleaner and reduce repeated customer or prospect data.
Data Cleanup
Find incomplete, inconsistent, outdated, or irrelevant information across your CRM records.
Record Verification
Review important company and contact information to help improve the accuracy of your CRM records.
Data Standardization
Standardize names, job titles, company details, locations, and other fields for more consistent CRM data.
CRM Data Enrichment
Add missing company, contact, industry, location, and business information to existing records.
Structured Data Management
Organize cleaned and updated records into a structured format that supports sales, marketing, and reporting workflows.
Turn messy CRM data into clean, consistent and usable records.
ODD combines structured data processes, human review, verification, and enrichment to help clean and organize your CRM data for more reliable sales, marketing, and reporting workflows.
Tell us what needs to be cleaned, organized or improved.
Share your CRM data and tell us what you want to fix, standardize, verify, or enrich. Our team will build a data cleanup process around your CRM and business requirements.
Start Your Data Brief ↗Share your CRM data
Provide your existing CRM records and identify the areas where data needs attention.
Define cleanup needs
Choose what needs to be cleaned, deduplicated, standardized, verified, updated, or enriched.
Get organized CRM data
Receive cleaned and structured records ready for your CRM, sales, marketing, and reporting workflows.
Cleaner records create a better foundation for sales operations.
When teams trust the information in their CRM, they can spend less time correcting records and more time using the system for the work it was built to support.
Review → Clean → Normalize → Maintain
A repeatable approach for improving record quality without turning CRM hygiene into a distraction for your internal team.
Make your CRM easier to trust.
Clean data reduces friction for sales, marketing and operations teams working from the same records.
Deduplicate
Identify duplicate records and improve consistency across the database.
Normalize
Bring fields and formatting into a cleaner, more consistent structure.
Maintain
Support recurring data-management requirements as your CRM evolves.