Market & Competitor Research
Understand markets, identify opportunities and research competitors with customized business intelligence.
Research that helps you understand your market and competitors.
ODD combines human research, market intelligence, and structured data to help you understand competitors, identify market opportunities, and build a clearer view of your industry.
Competitor Identification
Identify relevant direct and indirect competitors based on your industry, market, location, and business criteria.
Competitor Research
Research competitor businesses, offerings, positioning, target markets, and other relevant business information.
Market Intelligence
Gather useful information about market segments, business trends, customer groups, and industry activity.
Company Profiling
Build structured profiles covering key company information, products, services, locations, and business details.
Research Enrichment
Add relevant company, market, product, and business information to create a more complete research dataset.
Structured Research Output
Receive organized research data that can support business planning, sales strategy, marketing, and analysis.
Research your market with a structured and practical approach.
ODD combines human-led research, competitor discovery, market intelligence, and structured data to help you build a clearer understanding of your industry and competitive landscape.
Tell us what you want to understand about your market.
Share your target market, competitors, research questions, or specific information you need. Our team will shape the research around your business objectives.
Start Your Research Brief ↗Define your market
Share your industry, geography, market segment, customer profile, or business area of interest.
Set your research focus
Choose competitors, company profiles, products, market segments, trends, or specific research questions.
Get structured insights
Receive organized research that can support business planning, strategy, marketing, sales, or analysis.
Who is in the market? Where are the gaps? What should we investigate next?
Start with the business questions, then build the research around the information needed to answer them.
New markets, competitor analysis and growth planning.
Use customized research to support market entry, segmentation, account planning, competitive reviews or opportunity discovery.
Research the market before you make the move.
Structured market and competitor research can help teams understand where opportunities exist and how the landscape is changing.
Market mapping
Build structured views of target companies, segments and relevant markets.
Competitor research
Research competitor profiles, positioning and other business information relevant to your brief.
Opportunity research
Organize findings around the opportunities and questions your team wants to investigate.